Marketing to Affluent Customers
Sep 25th, 2009 by empoweringyouradio
Join your host Business Building Expert Robin Hardy as she chats with Marketing to the Affluent Expert, Kelly O’Neil. Marketing to the Affluent is a fantastic strategy for many service professions – especially those who are marketing products and services that can be viewed as “discretionary” spends. Affluent is a broad label that describes many sub-groups differentiated by income, age, mindset and other characteristics of the like. But typically, ‘the affluent’ are defined as individuals earning income greater than $150,000 and with a combined $1 million in total assets. Have the potential dollars convinced you? If not, here are 5 more reasons why you MUST market your services upwards towards this lucrative audience. If you have any questions about the show you may email me at Robin@RobinHardy.net or to listen to archived shows visit http://www.RobinHardy.net
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